Hulu just got a bit cooler.
In case you’re still debating whether you want to fork your money over to yet another subscription service, Hulu made its service more tempting by striking a new deal with HBO and Cinemax.
Conveniently just ahead of the premiere of HBO’s Game of Thrones on July 16, Hulu users can now add HBO and Cinemax as two separate premium add-ons to their Hulu subscription.
But don’t get too excited: It’s not like you’re saving big bucks.
HBO costs $14.99 per month and Cinemax costs $9.99 per month in addition to a Hulu subscription. Hulu offers three tiers: standard at $7.99 per month, ad-free at $11.99 per month, and $39.99 per month for the latest live TV plan.
HBO Now, the company’s standalone service, also costs $14.99 per month on its own. You can also add a HBO subscription to Amazon Prime, DirecTV, and Sling TV for the same cost.
The hook here is that you can create a Hulu bundle that’s perhaps more exciting to you than a cable subscription with HBO, or HBO Now by itself, or HBO combined with any of those other services.
The deals are big for Hulu as it tries to woo more cord-cutters to its service, competing with the likes of YouTube, Amazon Video, Netflix, and, of course, traditional cable subscriptions. A recent comScore report revealed that Netflix dominates in viewing times, commanding more than Hulu, Amazon Video, and YouTube combined.
“By combining HBO’s iconic programming with our world class user experience and deep content offering,Huluis giving viewers easy and highly personalized access to the very best of television,” Tim Connolly, senior VP and head of distribution and partnerships atHulu, said in a statement.
“With this important new partnership, fans can now watchGame of Throneslive everySunday, binge watch all six seasons ofThe Sopranosor catch up onWestworldalongside our live TV, sports, classic TV shows andHuluoriginals all without ever having to leave theHuluapp,” he continued.
Hulu is also competing for subscribers by offering its own exclusive programming, such as The Handmaid’s Tale.
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