With Game of Thrones Season 7 less than a month away, HBO officially has zero chill: the network is choosing to mark the Summer Solstice with an epic online campaign to “winterize” the web, using Twitter, Reddit and Google to remind us all that winter is here.
In addition to releasing a new Season 7 trailer, giving your Google search results a cool makeover and launching Reddit’s first branded gift exchange, Game of Thrones is using Twitter to debut 12 new character posters for Season 7, which fans have to unlock by using a combination of the #WinterIsComing hashtag and certain emoji.
First, we have Daenerys, looking fierce and determined as ever even though she’s literally never seen snow:
Then there’s Jon, who looks perfectly at home:
There’s Arya, the murderous lone wolf who’s been separated from her family for years:
And Bran, in the same boat for vastly different reasons:
Look how fierce Tormund is!
And how wiley Petyr is in any form:
HERE’S SANSA MY QUEEN:
And Brienne, baddest bitch in the land:
And where would we be without Tyrion?
Even Jaime Lannister can’t escape winter:
Which means his sister isn’t safe either…
There’s also a poster of Theon, which like, whatever!
Game of Thrones Season 7 premieres July 16.
Read more: http://mashable.com/